Designing for social media
During my time on the audience and strategy desk for the Columbia Missourian, I designed grid carousel posts and scripted and produced vertical videos. These posts helped reach and build new audiences for the newsroom, as well has help reach the newsroom’s audience growth goal of reaching 14,000 followers on Instagram.
Post Analytics:
61,469 views, 600% higher than typical posts
75.3% of post views came from non-followers.
1,180 likes, 35 comments, 63 shares, 21 reposts, 164 saves
837 profile visits and 739 external link taps
Gained 18 followers
Data as of May 8, 2026
Post Analytics:
14,349 views, 50% higher than typical posts
51.2% of post views came from non-followers.
408 likes, 16 comments, 52 shares, 18 reposts, 13 saves
65 profile visits and 5 external link taps
Gained 6 followers
Data as of May 8, 2026
Post Analytics:
23,607 views
42.5% of post views came from non-followers.
635 likes, 21 comments, 64 shares, 7 reposts, 41 saves
100 profile visits and 21 external link taps
Gained 17 followers
Data as of May 8, 2026
Post Analytics:
11,617 views
37.4% of post views came from non-followers.
302 likes, 15 shares, 5 reposts, 4 saves
35 profile visits and 1 external link tap
Gained 2 followers
Data as of May 8, 2026
Post Analytics:
14,559 views
38% of post views came from non-followers.
831 likes, 4 comments, 65 shares, 6 reposts, 7 saves
32 profile visits, gained 4 followers
Data as of May 8, 2026
Post Analytics:
3,300 views
187 likes, 17 saves
12.6 seconds watch time
Gained 24 followers
Data as of May 8, 2026